Established in 2009 64°Reykjavik Distillery is the first Icelandic distillery of its kind. It's a family run, independent micro-distillery and they requested a series of posters created in ART DECO style to promote their products; A variety of handcrafted spirits including; Vodka, Brennivín and Gin.
Using the green tones of the Aurora Borealis in the sky backdrop and a trade ship at the center. Commerce and Nature.
Alternative layout (Horizontal) and featuring the actual KATLA bottle (for international campaign)
64°Reykjavik Distillery methods include: natural infusion, small batch distillation and sustainability sourced, locally harvested ingredients, this originated the tagline: Handpicked!
For the next series of posters there was a strong direction given to me to focus on the handcrafted view of the company instead of the actual representation of people consuming the product (Iceland has some very strict rules on what's allowed to be represented on alcoholic drinks publicity).
(Below) Alternative layout of the posters, this time including a photogtaph of the actual bottle. This was meant to be used for an international campaign.
